Instruct your staff on the best food and drink pairings. What drinks go well with your appetizers? What wines pair best with your entrees? Offering knowledgeable suggestions will be viewed as caring rather than a sales pitch. Lastly, train staff to notice undecided customers. If someone has looked at their menu for an extended period of time, a simple "Can I suggest one of our specials?" Always is appreciated by the customer.
By Mario Villegas Seattle