• Target Customers
• Statististics on age, income and education
• Who you will be targeting
• Market Trends
• Restaurant growth data both locally and on a national level (by type of restaurant)
• Seasonal trends
• Population and general business growth trends
• Competition
• Both local and national
• Specify the type of food, seating, and average check
• Discuss their strengths and weaknesses
It may be simply stating that you plan on becoming an integral part of your community, with growth of 10 percent per year.
You plan to accomplish this by:
Concentrating on the local market, creating a loyalty program and by being involved in local activities and sponsorships
Doing a national and local campaign with Rewards Network
Positioning Statement-
Should give a strong impression of what your marketing future will be i.e.:
We want to create a recognizable “brand” for our restaurant
We want to build a strong customer base for our restaurant by offering prices that are fair, a quality product and exceptional service
We will increase sales through population projections
How much of your revenue will go towards marketing?
How should you divide up your marketing $$?
Radio, newspaper, rewards network, donations, hotel publications, in house discounts etc..
Utilize your liquor distributors dollars whenever possible
Don’t Forget to Budget for and be involved in community events
Mario Villegas is an experienced management consultant, presently serving as the President at Twilium Management Group. Mario Villegas Seattle has a successful track record for determining operational inefficiencies and leveraging analytical thinking to flawlessly integrate latest processes, procedures and strategies that impact the bottom line.